Snap decision or gut instinct?
The typical house-hunter takes just 17 minutes to make up their mind

The typical house-hunter takes just 17 minutes to make up their mind if a property is the home for them, according to a research from ING Direct. The report suggests that perceived pressure from rival buyers leads people to make snap decisions over the suitability of a house.

Almost half of recent homebuyers said they believed the property would have been snapped up if they hadn't made a quick decision. Gut instinct also plays a big factor in people's decisions, with 38 per cent of homeowners stating that they "knew" within five minutes that they had found their future home.

Conversely, the study claimed that the average deliberation of 17 minutes is less than the typical time spent choosing new curtains for the property, which is set at 54 minutes. The report concludes that with the pace of today's housing market this puts a huge amount of stress on buyers, and the research shows this can lead to snap decisions being made when choosing a new home.

The research was based on a survey of 1,000 homebuyers who had purchased their property over the past 12 months.

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Article date: 09.07